Legal Marketing Services
Social media marketing for law firms.
We manage LinkedIn and social media for boutique law firms, creating and publishing content that promotes your lawyers’ expertise, raises the profile of your practice areas and keeps your firm in front of clients, prospects and referrers.
Struggling to keep your law firm’s social media active?
Your lawyers are busy advising clients and winning new work. Finding time to write LinkedIn posts, share legal updates and promote the firm’s achievements often comes second.
The result is that valuable opportunities to promote your firm get missed.
Your lawyers may be advising on significant matters, but nobody is turning that experience into content.
Articles and legal updates may be published on your website without being shared with the people you want to reach.
Or your firm might post regularly, but the content consists largely of announcements, with little that demonstrates your lawyers’ specialist expertise.
We take responsibility for planning, writing, designing and publishing your social media content, so your firm maintains an active presence without relying on partners to find time to post.
What could better social media marketing mean for your law firm?
More people following your firm’s updates. More opportunities to promote your lawyers and their work. A consistent presence among the clients and professional contacts you want to reach.
We manage social media for boutique law firms, including planning content calendars, drafting LinkedIn posts, producing graphics and coordinating publication with their lawyers.
For one boutique law firm, our work helped grow its LinkedIn audience from just over 6,000 to more than 10,000 followers over 11 months.
Is your law firm making the most of LinkedIn?
Your firm’s LinkedIn page and your lawyers’ individual profiles serve different purposes. Both can help promote your expertise, but they need the right content and a clear understanding of who you’re trying to reach.
01 – Your firm is producing content, but nobody is sharing it
Your lawyers spend valuable time commenting on legal developments and contributing to industry publications.
But once that content is published, what happens next?
We turn existing articles and legal commentary into LinkedIn posts, graphics and short-form content, helping your firm get more use from work you’ve already produced.
02 – Your competitors are more visible than your lawyers
A prospective client or referrer may follow several firms and individual lawyers working in your practice areas.
If competing firms are regularly sharing relevant insights while your lawyers rarely post, those competitors have more opportunities to demonstrate their expertise and stay front of mind.
We help your lawyers maintain an active professional presence by developing content around the matters they handle and the legal developments affecting their clients.
How we manage social media for law firms
We handle the work involved in running your firm’s social media, from deciding what to publish to preparing posts, coordinating approvals and reviewing performance.
Plan content around your practice areas
We develop a content calendar based on your target clients and business development priorities. This includes identifying relevant legal developments, planning campaigns and coordinating content across practice areas.
Social media strategy · Content calendars · Topic research · Campaign planning
Create content that demonstrates your expertise
We draft LinkedIn posts, turn existing articles into shorter updates, prepare content for individual lawyers and create branded graphics and carousels. Content is written for the audiences your firm wants to reach, with legal accuracy and your firm’s tone of voice in mind.
LinkedIn copywriting · Thought leadership · Legal updates · Graphics and carousels
Manage publishing and performance
We coordinate content approvals, schedule posts and manage your firm’s publishing calendar. We also monitor reach, engagement and audience growth, using the results to refine the topics and formats we produce.
LinkedIn management · Post scheduling · Content approvals · Monthly reporting
Explore our other legal marketing services
Alongside social media management, we help law firms improve the digital marketing and attract new clients online.
Keep in touch with clients, prospects and referrers through targeted email campaigns.
Showcase your lawyers’ expertise through thought leadership tailored to your target audience.
Attract prospective clients searching for legal advice through improved visibility across Google and AI search.
Why the legal sector chooses Elmfields
"Mo and his team have been a real asset to our firm. Their work has helped our attorneys and firm earn meaningful industry recognition. We value their professionalism, strategic guidance and consistent follow-through."
Managing Partner | Phillips & Associates
"Working with them is always a pleasure. Their team brings a wealth of experience and we have greatly valued their support."
Marketing Executive | Crown Office Chambers
"The team delivered high-quality work with impressive speed and a clear understanding of our requirements. I would recommend them without hesitation."
Managing Partner | Barnes Law
"We were able to showcase the work of our firm with their support and we will continue to work with them as we grow."
Partner | Bloomsbury Square Employment Law
What could one additional instruction each month mean for your law firm?
Social media is one part of how prospective clients discover and evaluate law firms. Explore what additional instructions could mean for your firm’s annual fee income.
Figures are illustrative and do not represent instructions attributable to social media or guaranteed returns. The calculation excludes matter delivery costs and other expenditure.
Frequently asked questions
Recognised for our expertise in marketing law firms
Our work supporting boutique law firms has earned independent recognition, reflecting our specialist focus on the legal sector.
2026
Leading Legal Marketing Firm of the Year - Leading Adviser Awards
2026
Best UK Legal Marketing Specialists - SME News Legal Awards
Request your free Law Firm Digital Marketing Review
Tell us a little about your firm and what you’re looking to achieve through LinkedIn and social media.
We’ll review your existing social media activity, look at the type of content you’re publishing and identify opportunities to improve your firm’s presence.
No obligation to work with us.
