Legal SEO Content Writing

We make SEO simple for small law firms to help you attract the right enquiries without big-agency costs.

SEO for small law firms that want to be found by the right clients.Your website is often the first impression clients get of your firm - and your content plays a crucial role.

Let's Connect

Why law firm SEO still matters

If your firm isn’t showing up where potential clients are searching, you’re missing opportunities to grow your practice organically every day.

This is especially true in today's AI era, where more and more potential clients are bypassing Google altogether and using the likes of ChatGPT to find legal services.

You might have heard about AI SEO, GEO, AI Overviews etc…but in reality it is fundamentally just about good SEO.

We've been helping law firms adapt to this new way of searching while still making SEO as simple as it needs to be for small law firms - improving visibility through on-page optimisation, content strategy that answers search queries directly, and ranking highly in the all-important local search.

Our goal is to help you appear higher in search results, appear in more places where your clients are, and turn that visibility into steady, qualified enquiries.

Our law firm SEO strategy

Step 1: Understanding your SEO goals

We start by understanding who your existing clients are, your main client acquisition channels and what type of clients you want more of.

Before we begin any SEO strategy work, we'll also perform a deep dive into your historical performance, running a comprehensive on-page and technical SEO audit across your website and historical search console data.

Step 2: Building the SEO content strategy

Our team dives into keyword analysis, competitor analysis and your own historical search data to assess where we see opportunities for growth.

We use a range of the best SEO tools such as Ahrefs, SEMrush and Google Keyword Planner, as well our own internal testing to build a short, medium and long-term SEO strategy plan for your law firm.

From here, we will create 'content pillars' targeting your prospective clients across different segments - geographic, practice area, sophisticated buyers versus lay clients.

This content is designed to be repurposed across your client acquisition channels to maximise visibility - social media, email marketing and marketing collateral.

Our goal is to make your firm's content unavoidable.

Step 3: Review and refine

Our SEO support isn't a fire and forget - we will continually review the SEO strategy across your marketing channels to ensure that the strategy is meeting and exceeding the objectives.

You will also receive a monthly performance review of the SEO efforts.

If you can't measure it, you can't improve it.

Pricing for legal SEO support

Our packages start at £60/hour, with flexible monthly packages available.

Why law firm SEO still matters

If your firm isn’t showing up where potential clients are searching, you’re missing opportunities to grow your practice organically every day.

This is especially true in today's AI era, where more and more potential clients are bypassing Google altogether and using the likes of ChatGPT to find legal services.

You might have heard about AI SEO, GEO, AI Overviews etc…but in reality it is fundamentally just about good SEO.

Our goal is to help you appear higher in search results, appear in more places where your clients are, and turn that visibility into steady, qualified enquiries.

Our law firm SEO strategy

Step 1: Understanding your SEO goals

We start by understanding who your existing clients are, your main client acquisition channels and what type of clients you want more of.

Step 2: Building the SEO content strategy

Our team dives into keyword analysis, competitor analysis and your own historical search data to assess where we see opportunities for growth.

We use a range of the best SEO tools such as Ahrefs, SEMrush and Google Keyword Planner, as well our own internal testing to build a short, medium and long-term SEO strategy plan for your law firm.

From here, we will create 'content pillars' targeting your prospective clients across different segments - geographic, practice area, sophisticated buyers versus lay clients.

This content is designed to be repurposed across your client acquisition channels to maximise visibility - social media, email marketing and marketing collateral.

Our goal is to make your firm's content unavoidable.

Step 3: Review and refine

Our SEO support isn't a fire and forget - we will continually review the SEO strategy across your marketing channels to ensure that the strategy is meeting and exceeding the objectives.

You will also receive a monthly performance review of the SEO efforts.

If you can't measure it, you can't improve it.

Pricing for legal SEO support

Our packages start at £60/hour, with flexible monthly packages available.

Why law firm SEO still matters

If your firm isn’t showing up where potential clients are searching, you’re missing opportunities to grow your practice organically every day.

This is especially true in today's AI era, where more and more potential clients are bypassing Google altogether and using the likes of ChatGPT to find legal services.

You might have heard about AI SEO, GEO, AI Overviews etc…but in reality it is fundamentally just about good SEO.

Our goal is to help you appear higher in search results, appear in more places where your clients are, and turn that visibility into steady, qualified enquiries.

Our law firm SEO strategy

Step 1: Understanding your SEO goals

We start by understanding who your existing clients are, your main client acquisition channels and what type of clients you want more of.

Step 2: Building the SEO content strategy

Our team dives into keyword analysis, competitor analysis and your own historical search data to assess where we see opportunities for growth.

We use a range of the best SEO tools such as Ahrefs, SEMrush and Google Keyword Planner, as well our own internal testing to build a short, medium and long-term SEO strategy plan for your law firm.

From here, we will create 'content pillars' targeting your prospective clients across different segments - geographic, practice area, sophisticated buyers versus lay clients.

This content is designed to be repurposed across your client acquisition channels to maximise visibility - social media, email marketing and marketing collateral.

Our goal is to make your firm's content unavoidable.

Step 3: Review and refine

Our SEO support isn't a fire and forget - we will continually review the SEO strategy across your marketing channels to ensure that the strategy is meeting and exceeding the objectives.

You will also receive a monthly performance review of the SEO efforts.

If you can't measure it, you can't improve it.

Pricing for legal SEO support

Our packages start at £60/hour, with flexible monthly packages available.

Frequenly asked questions

How is your approach to law firm SEO different?

We focus exclusively on small and growing law firms, creating SEO strategies that are completely aligned with how legal clients actually search.

How long does it take to see results from SEO?

Most firms begin seeing meaningful improvements in visibility and enquiries within 3–6 months, with stronger momentum building over 6–12 months as content compounds and domain authority grows.

How much does law firm SEO cost?

Our SEO support starts from £60 per hour, with flexible monthly packages available based on your firm’s goals, size, and growth ambitions.

Do I need to create lots of content myself?

No - we remove the heavy lifting from your side. We lead the research, structure, and content strategy, and write optimised content tailored to a legal audience.

What if I’ve tried law firm SEO before and it didn’t work?

Many campaigns focus on vanity keywords, deliver low-quality content, or lack proper tracking. We rebuild your strategy around achievable opportunities tied directly to client enquiries, not empty rankings.

How is your approach to law firm SEO different?

We focus exclusively on small and growing law firms, creating SEO strategies that are completely aligned with how legal clients actually search.

How long does it take to see results from SEO?

Most firms begin seeing meaningful improvements in visibility and enquiries within 3–6 months, with stronger momentum building over 6–12 months as content compounds and domain authority grows.

How much does law firm SEO cost?

Our SEO support starts from £60 per hour, with flexible monthly packages available based on your firm’s goals, size, and growth ambitions.

Do I need to create lots of content myself?

No - we remove the heavy lifting from your side. We lead the research, structure, and content strategy, and write optimised content tailored to a legal audience.

What if I’ve tried law firm SEO before and it didn’t work?

Many campaigns focus on vanity keywords, deliver low-quality content, or lack proper tracking. We rebuild your strategy around achievable opportunities tied directly to client enquiries, not empty rankings.

How is your approach to law firm SEO different?

We focus exclusively on small and growing law firms, creating SEO strategies that are completely aligned with how legal clients actually search.

How long does it take to see results from SEO?

Most firms begin seeing meaningful improvements in visibility and enquiries within 3–6 months, with stronger momentum building over 6–12 months as content compounds and domain authority grows.

How much does law firm SEO cost?

Our SEO support starts from £60 per hour, with flexible monthly packages available based on your firm’s goals, size, and growth ambitions.

Do I need to create lots of content myself?

No - we remove the heavy lifting from your side. We lead the research, structure, and content strategy, and write optimised content tailored to a legal audience.

What if I’ve tried law firm SEO before and it didn’t work?

Many campaigns focus on vanity keywords, deliver low-quality content, or lack proper tracking. We rebuild your strategy around achievable opportunities tied directly to client enquiries, not empty rankings.