How much growth is your law firm leaving on the table?
Most law firms know they could be doing more with their digital marketing.
The website needs updating. Articles are published when someone has time. LinkedIn activity varies from lawyer to lawyer. Search visibility is patchy. Enquiries come in, but nobody’s completely sure what generated them.
That doesn’t necessarily mean the firm’s doing nothing.
More often, it means the different parts of the marketing aren’t working together.
In our experience, a law firm can spend a lot of time and money on content, SEO, social media and website updates without building a reliable route from expertise to enquiries and new matters.
That’s why we created the Law Firm Digital Growth Scorecard.
It takes 2 minutes to complete and shows where your firm’s performing well, where momentum’s being lost and what should be prioritised next.
What does the scorecard look at?
The scorecard assesses six areas of your firm’s digital marketing.
Strategy and positioning
Does the firm know which practices, sectors and types of matters it wants to grow?
And is that focus obvious in the marketing?
Website and conversion
Can prospective clients quickly understand what the firm does, why they should choose it and what to do next?
SEO and AI search
Can the firm be found when prospective clients search through Google, ChatGPT and other AI platforms?
Content and LinkedIn
Is the firm turning lawyer expertise into useful content consistently, or only when someone has time?
Authority and backlinks
Is the firm building credibility through directories, media coverage, contributed articles and relevant backlinks?
Analytics and ROI
Can the firm connect marketing activity with enquiries, consultations, instructed matters and revenue?
You’ll receive a separate score for each area, so you can see where the strongest opportunities are.
What will your result show?
Your overall score places the firm into one of three stages.
Referral reliant
The firm may have strong lawyers and a good reputation, but too little of that value is working online.
The priority is to put the right foundations in place.
Foundations taking shape
The firm has started investing in digital marketing, but the activity’s still inconsistent or disconnected.
The priority is to turn those foundations into a working system.
Ready to lead
The firm has strong foundations and the platform to compete more aggressively.
The priority is to turn that strength into wider authority, stronger visibility and more valuable opportunities.
The cost of waiting is easy to underestimate
Improving your digital presence isn’t just another marketing task.
It creates assets that can continue working over time.
A strong practice page can attract prospective clients long after it’s published. A useful article can build visibility across search and AI platforms. A better lawyer profile can help convert referrals. A relevant backlink can strengthen the authority of the wider website.
The earlier those assets are created, the longer they have to work.
Find out where your firm stands
The Law Firm Digital Growth Scorecard takes only 2 minutes to complete.
You’ll receive:
An overall Digital Growth Score
Separate scores across six key areas
A clear view of where your firm currently stands
Recommended priorities for the next 90 days
Your firm may already have stronger foundations than you realise.
Or it may be leaving more growth on the table than it thinks.
About author
Mo leads our marketing strategy, with a focus on SEO, communications and lead generation bringing 9 years of B2B marketing experience. When he is not advising law firms on their marketing, he is (often painfully) supporting his beloved Fulham FC.
Mo Elmoussati
Director
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