Internal profile raising strategies for lawyers

Your internal profile is an asset that should not be overlooked.

This is particularly true for lawyers working within larger firms, where there is already a built-in audience of colleagues who are engaged in the same profession and motivated by similar commercial and reputational goals. The opportunity exists; you just have to make use of it.

Raising your internal profile is not limited to senior lawyers or those already visible within the firm. Whether you are progressing towards partnership or building credibility earlier in your career, there are practical ways to increase your visibility internally while also supporting the firm’s wider objectives.

With that in mind, here are 5 ways to improve your internal profile.

Offer to write or contribute to thought leadership and legal marketing content

One of the most effective approaches is contributing to thought leadership content. Writing or assisting with blogs, newsletters, client updates, or insight pieces helps position you as someone actively engaged with the issues clients care about.

Partners are often receptive to support with content development and will usually ensure that contributions are properly attributed.

This not only increases recognition internally but can also support your external profile at the same time. Bringing well-considered topic ideas to the table strengthens this further and demonstrates commercial awareness.

Join an internal committee

Participation in internal committees, focus groups, or task forces is another strong way to build visibility across the firm.

These groups often cut across practice areas and seniority levels, creating opportunities to work with colleagues you might not otherwise encounter.

The work involved helps develop soft skills that are increasingly important for career progression, while also signalling commitment to the firm beyond day-to-day fee-earning responsibilities.

Organise a profile-raising internal roadshow focused on your practice

Organising or contributing to an internal roadshow focused on your practice area can be particularly effective, especially for more senior lawyers.

Short presentations delivered to other teams, sector groups, or offices allow you to explain the work you do, the types of clients you advise, and where collaboration opportunities may exist. When done well, these sessions help demystify your practice and create clearer referral pathways within the firm.

Tailoring each presentation to the audience is essential to ensure the content resonates with their client base and priorities.

Attend and network at internally hosted events

Internally hosted events also provide valuable networking opportunities. While attendance at external or client-facing events may be limited, internal seminars and informal gatherings are often open to a broader group.

These settings allow you to connect with colleagues in a more relaxed environment and build relationships with people who share similar interests or professional goals.

Offer to provide an update at a practice group meeting

Another often-overlooked opportunity is offering to provide updates at practice group meetings. Many partners welcome contributions from associates and other team members, particularly when the update relates to recent work, emerging issues, or market developments.

Volunteering to present demonstrates initiative and helps keep meetings engaging, while also increasing your visibility within your immediate practice group.

Final thoughts

Taken together, these activities help build a consistent internal presence over time. They reinforce your expertise, demonstrate engagement with the firm’s broader objectives, and make it easier for colleagues to understand how and when to involve you.

We help law firms and lawyers with business development and profile raising strategies. Contact us today and let’s discuss how we can take your legal marketing to the next level.